Just read an article about a guy who wants to keep german language "pure" and wants to get rid of americanisms. Sometimes you can overdo things... For sure we have to much anglisisms in our day to day speech, most of them even are complete nonsense to any native english speaker, but to rant about everything which has the slightest touch of english is just mad. English uses a lot of words from other languages, if you read "Mother Tongue" by Bill Bryson you get the impression that english is just words stolen from any other lingo... And nobody bothers (or maybe they do and I just have not heard of them...)

If you use Welthandelszentrum instead of World Trade Center, I think that is just plain wrong. It is a name. Names are not translated. You would not call Pepe Carvalho something like John Oak (or to stick with german and english: Henry Miller is not Heinz Müller...). There is a point in not using anglisisms if there is a german word for it, mainly because these anglisisms are just plain wrong. But sometimes there is no german word, or the german word is just too complicated. Mobiltelefon is just too long, so if everybody calls it "Handy", why not, even if every native english speaker looks at you strangely...

Where that guy is right is that there are too much english phrases in publicities. And most of them are just nonsense like "Come in and find out". Yeah, just go in and then leave again. People who do slogans like that you should't buy anything from anyway...

And do not call them americanisms. They are mainly anglisims. Even if you don't like the states, it is still english they speak. At least kind of... English can complain about americanisms, but then they complain about the difference between colour and color.

Ah, and don't complain about my spelling. Just came home from a pub crawl...